7 Real Estate Farming Trends for 2021
Real estate farming has taken many turns over the past year, and those who can be flexible are succeeding! We have seen seven trends shifting in social media marketing, content marketing, virtual home tours, professional photography, single property websites, Covid-19 recovery, and gratitude for 2021.
Social Media Marketing
Social media marketing is an affordable and efficient way to reach a wider audience more consistently. To help you share current market information and relatable content, we create Free Social Media Graphics that complement our postcards.
Clients love celebrating the purchase of their new home with photos ready for social media, and our Closing Props help make the moment even more special!
Creating consistent content for individual emails and drip email campaigns can take up a great deal of time that many agents would prefer to meet with clients. We understand the relevance and are creating Free Email Content for you!
Drafting relevant content for handwritten or typed letters to specific groups of clients can be tedious and confusing. Our team has spent the time creating Free Letter Content to help you send clear and professional information.
Sharing consistent social media posts can be time-consuming and frustrating. We have created Free Social Media Post Content to share across all of the platforms you may be using, including Facebook, Twitter, LinkedIn, and Pinterest.
Sending out monthly or quarterly Newsletters to your farms maintain your presence in each community and enables you to share pertinent and timely information your recipients need to know about the housing market, community, and you.
Provide a virtual tour of your listing to prospective buyers with a Virtual Property Website and contact you directly for more information or schedule a viewing.
Empower prospective buyers to visualize the possibilities while viewing vacant properties with our Virtual Staging Signs. Each sign showcases an optional use of bedrooms, kitchens, living spaces, and more!
When viewing properties virtually, it helps to include Home Tour Information Clings on walls and windows pointing out often overlooked features or critical features you want buyers to notice.
Be sure to notify your farm and current buyers about virtual tours for your properties with our Virtual Tour Postcards.
Your clients deserve high-quality photography for their listing, and you deserve quality Brochures that will show off the investment you have made.
Remember to include photographs of unusual features your listing has on all your property Flyers, Just Listed or Just Sold Postcards, and your Virtual Property Website. Each picture needs to engage with potential buyers and create action.
Single Property Websites
A selling point for sellers is that you showcase their property with a Virtual Property Website. This additional feature conveys your investment in their trust in you, and it provides buyers with a user-friendly experience while shopping for their new home.
Helping clients buy and sell properties during this pandemic has created challenges and opportunities for us to serve our clients with the same superb service, just in different ways.
To help you continue serving your clients and generating record-breaking real estate transactions, we have created Covid-19 recovery-related content for your Postcards, Emails, Social Media Posts, and Newsletters.
We have also created best practices for Hosting Open Houses during this pandemic.
Over the past year, we have had many opportunities to see the fantastic people in our lives who help us. These people may be referring business to us, creating our marketing campaigns, closing out our transactions, or even providing the tools we need to succeed in these transitional times.
We have also created free email content Requesting a Testimonial and free content Thanking Your Client for a testimonial. Thank you for including us on this journey with you, and we look forward to celebrating your many successes!
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